We wish to acknowledge the traditional custodians of the land we live on, the Whadjuk people. We wish to acknowledge and respect their continuing culture and the contribution they make to the life of the city and this region.


Founder of The 20 Starter Years Planners & Stationery, Angela Shaw, stands in front of the Arts building at the University of Western Australia looking at something out of frame, underneath an autumn tree

Hello, it is so nice to meet you

My name is Angela Shaw. I founded The 20 Starter Years Planning & Stationery brand for people who plan to have it all. Behind the brand is my story.

As we left high school, I noticed that my friends and I started to compare our progress. Someone bought a house first. Someone got married first. Someone got their dream job first. Someone lived overseas first. At one time or another, we all stalled. No matter who I spoke to, everyone felt left behind in one area. Myself included.

I had a fantastic career working in strategic planning, owned my own home, had an MBA, was trusted to plan large-scale conferences for work, and was very accomplished in many outwardly visible ways.

I was also 32, single my entire adult life, and did not have a consistent daily routine for exercise, eating, and wellbeing. I decided to apply my planning expertise to the areas of my life to see what could happen.

It worked for me

This shift in focus worked. My career went from strength to strength, and now I also have a fulfilling home life with healthy daily habits. I ran a half-marathon when I had never even run 1km previously, developed a passion for cake and biscuit decorating, and then met and married my husband.

Sharing with others

I want to share my planning system with other people who may feel the same way. Strangely both stuck and succeeding, all at once, in different ways.

I developed a One Page Plan for my own life and have now used this to develop my own planning system. This system is based on my management experience, strategy expertise, passion for bullet journaling, organisation skills as a mum-of-four, and my art and design background.

I saw an opportunity to put the ‘plan’ back into the planner, and made one myself.

Which brings me to you.

This is for you

I have created this planning system for you.

Maybe you have also made progress in one or two areas of your life at the expense of others. Maybe you want more for yourself than what you have now. Maybe you want to be more deliberate and intentional with your time.

Beautiful products you will want to use

I wanted to create beautiful products integrated planning tools and resources that you would be proud to use, but that first and foremost you feel you must use because they support your daily life.

I also wanted to leave you alone!

To let you enjoy your life and let planning slide a week or two when you need it. You deserve a break sometimes. You will not use your planner every day, week or month and that is normal. It is there for when you need it. It is a tool for you to use and not a life sentence.

You are welcome to use my planners, or one of your own, feel free to apply my advice in way that suits you.

Let’s get started.


Angela Shaw